Native app or responsive website? Perhaps the biggest question of the new millennium for mobile developers.

For entrepreneur, decision-making is the core of is daily routine. In the past, general acquaintances in marketing was enough to assume the best choices for a brand and for the people involved with. Since the arrival of Web apps, it is now essential to apply basic digital notions for brands, and this, for the benefits of companies that applies those.   Divided in three parts : this article will answer the most asked questions from our customers :
  • In what kind of digital app development should I invest?
  • How to present our services to our niche audience?
  • How to choose the best web structure based on our needs?
  Two great choices are available to you:
  1. Native app: create a native digital application that allows a smooth navigation on the internet, or not.
  2. Web responsive: create a website with fluid adaptability for all types of screens and display options.
 

In what kind of digital app development should I invest?

First : Let's look at the different perks of both framework... responsive web design - example 1- The responsive web design: (responsive web design - example)
  • Depends on a always-connected web structure.
  • Accessible everywhere and (almost) no need to local download.
  • Depend on a web browser to reach customers.
  • Can simulate actions or typical reactions of OS or iOS app, but to do this: you need to put more time to program these types of elements.
  • If done well: easily adapts to all screen resolution and formats (tablets, mobiles, desktop computers, laptops, etc.).
  • Suffers lower performance then Native app when used in mobile version.
  • The webpage must load in full on mobile to show good results, which consumes more time, battery and additional data.
  • Possibility to send limited notifications to users on phones, tablets and computers.
  2- The native app:native app example - source: the press more
  • No need to have a perpetual internet access.
  • Fast to ultra fast performance.
  • The ways to offer content to consumers is almost infinite.
  • Better framework and saferer structure for users.
  • Easier to fits to your established brand design.
  • More options = more needed to build code structures.
  • More time for programming = an adjusted budget to allocate to web development.

How to present our services to our niche audience?

If your goal is to simply show your services and content : both options are great. You want to increase your brand visibility and sales rates with the web? You can choose either Native or Responsive without being deceived. On the other hand, the multiple possibilities offered by native app structure makes it way easier to adapt digital content to your exact brand design. Just think of the Facebook app on your phone at the work form the newspaper La Presse+ made in Quebec (example shown in the previous GIF above). Make you choices according to your need :
  • Do you want to send notifications to your customers?
    • If you do: Native and responsive (but mostly native)
    • If not: Responsive and native
  • Do you want your content to be visible offline?
    • If you do: Native
    • If don’t ca: Responsive and / or Native
  • Do you only want something to display your business informations?
    • If you do : Responsive
    • If you want more : Native
  • Do you want to make digital sales?
    • Of course: Native and / or Responsive
    • Not now: Native and / or Responsive
 

How to choose the best web structure based on our needs?

Unfortunately, we do not have the exact answer that fits your specific brand because every business reality is unique and different. Depending on your needs, one or the other could be the right choice to make. For us, native application development is the better option because it offers the best user experience options. It also allows you to send automated notifications offline and online, all of it, tied to more secure web structure. Despite this, nothing prevents you from having both native AND responsive app for your brand! Several companies, as it is the case for Facebook, opt for the development of both options. Why not choosing the best of both worlds? Native and responsive - source: Facebook Sphere4